Understanding Social Media Communities
Social communities, whether they’re online or offline, have interesting dynamics. To make any kind of headway, you must understand and respect how each individual community functions before charging in to join the party. …
Testing SEO Landing Pages and Improving Conversion
Testing has become a key online marketing discipline for increasing conversion rates and getting more out of search pay per click traffic. There are several books on the topic along with specialized software programs and companies that do nothing but help improve conversion rates through testing. If you think you need to start doing some tests yourself you re probably right keep reading….
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Yahoo-Bing Promises More of the Same
Now that Yahoo’s giving over its search and search ads to Microsoft, there are some changes for the search industry on the horizon. But are things really going to be that different? …
Of PPC and PBJ: Combining PPC and SEO Effectively, Part 1
When search engine optimization and pay-per-click search ads work together, both can improve — if it’s done well. SEO’s thick and salty “peanut butter” should form a strong base for PPC’s “grape jelly” to form an unstoppable search/sandwich force, right? …
SEO? That Sounds Like Work
Let there be no mistake: if you’re going to do SEO properly — unless you’re willing to outsource everything to an SEO provider — you’re going to need some folks on your team to chip in. …