Where’s Search Heading? Ask Yahoo’s Chief Scientist
For the past 10 years, most search engines have relied heavily on analyzing anchor text, links, and content to determine relevance. But recently, researchers at the top search engines have begun to look at other signals that might indicate search result relevance.
Highlights from the SEW Blog: March 24-28, 2008
Featured posts to the Search Engine Watch blog in the past week.
Q&A with Jason Calacanis, Founder & CEO, Mahalo.com
"Frankly, most SEOs are really smart and hard working; they’re just horribly misguided. They focus too much on the tricks to get people in the door and not enough on what people eat when they’re inside the restaurant."
Is Google Not So Portal-Like After All?
Last week, comScore data showed that Google was sending more traffic to its own properties than it had been, leading some to worry if it was becoming more like a portal than a search engine. But that data appears to miss the larger picture, where Google is sending even more traffic to news sites than it does to Google News.
Same Game, Different Name
Here s a quick break down of all the jargon said in SES conferences worldwide. That s quite a bit of jargon I will also explain words that some SEOs use to keep non initiates in the dark….
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Highlights from the SEW Blog: March 17-21, 2008
Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.
I, Robots.txt
In this article we will take a look at the Robots Exclusion Standard. It sounds like something straight out of a science fiction book but is really nothing more than a tool to prevent web spiders and robots from accessing a particular section of your website or even your entire website if you so desire that you don t want indexed. The standard goes by many names like the Robot Exclusion Protocol but you most likely have heard of it as the robots.txt protocol. No matter what you may call it it is a handy tool that when used properly can help increase your ranking with the various web pages….
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The Evolution of Social Networks
Social networks have grown from small, local offline groups of people with common interests, to larger online groups spread across the world. Even the ease of communicating via the Internet can’t remove the limit on people’s time and attention to maintain multiple networks, though. What’s next?
Google Bombs, Jew Watch News & the Hypocritical Linking Universe
Google has painted itself into a corner with its reliance on linking for its ranking algorithm. The lines between legitimate SEO, paid links, and Google bombs are becoming increasingly blurred.